Taking in from what I had learnt from Eiko's style I decided to play on the word twist. I drew out a sketch and inked it up before scanning it into illustrator. I was originally going to include symbols of many different cultures and cuisines but decided to focus on the three creatures that are a symbol of the area.
Once I had scanned it in, a carefully created paths of each shape and coloured it in a simple monochrome colour to let me know which areas where light and dark.
Once I got to that stage, I started to colour it in just flat colours using my colour research as a guide and produced a more flat colour version which you will find in my Sketchbook.
The flat example didn't do it for me, I wanted the image to really pop out so I coloured it again with a more emphasise on light and shadow in the colours.
For the logo or type face, I wanted to continue this twisted theme. I typed out the lettering in Helevetica for it's readability and impact but then started to manipulate it by twisting it to make it a more original looking piece.
After I had finished I stood back and looked at it. The letter "T" and "I" just seemed to add confusion although In my mind it worked. I decided to change this so the public would get it straight away.
Finally I messed around with other coloured background but found that black worked the best. I created a simple striped pattern for added interest before settling on this as my final visual identity.
Now that I have this, I can start applying it to other means of marketing materials which will be shown within the presentation.
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