David Ward: The Asian Twist Presentation

Stage 1

This is my final presentation of my ideas towards The Asian Twist Event. The idea was for me to use the key points from each page to use as a base to talk from.

The first two slides where there to highlight exactly what my idea was and to whom I would be presenting it to.

Before heading into the actual event planning itself, I wanted to show where the project started which was through group discussions, mind mapping and drawing ideas from the group padlet wall.

From that I fed those ideas into my own personal mind map which grew in to many different ideas of which I could start to research into.

The word "Event" kept on popping into my mind so I stated to look into various branded events which is what started this whole idea of branding my own event.

Visual identity was a very important factor because it's the face of the event so, I decided to start looking into artists styles and techniques to draw inspiration from and develop my own branding.

At this point, I wanted to go into the development and research into the actual event. I wanted to start with a welcoming message so I created an invitation to hand out at this point

Trying to take into account the limited time, I needed to highlight key information from my research that I thought was essential to the businesses I would be pitching to.

Stage 2

At this point, the idea was to show stage 2 of the presentation to give the potential sponsors a look into what type of promotional materials they would be getting in return.

Once the main visual identity was complete, It gave me the opportunity to use it in many different ways using photographs and photoshop.

Pre-Event Marketing

The intention was to show thee potential sponsors what publicity they would be getting. The images that follow are just a hand full lifted out of the final presentation.

During the Event Marketing & Merchandising

The idea was to brand certain objects that you would receive whilst walking around an sampling the produce in the form of cups, paper plates and takeaway boxes.