This idea was a last minute attempt to show a different way of advertising via youtube. The idea was to take this idea of a 2D object look 3D. So with this in mind I tried to create a party scene with all different cultures mixing together and celebrating. My first port of call was the padlet wall space and a look back at my own research. I picked out images that I felt worked with the cut outs I had in mind like the Holi festival for example. I also looked back near the start on my research into some other youtube adverts for inspiration and lighting techniques.
From there I gathered all my images and started to manipulate them in photoshop and illustrator using channel masking methods and shape building. After a long night of experimenting and creating, I managed to build up a scene (see below) ready for cutting on the laser cutter.
You can see how I have used the colours that are related to the visual identity, I tried to keep the theme through out the project.
Once cut, I slowly built the scene up ready for filming. Things changed as the project went along, the live piece of music that I had sourced from Sheffield wasn't lively enough so, I changed it to a more party feel tune. Lighting it was a nightmare, I must have changed my mind so many times until I was happy. I brought in disco ball to create movement and tried moving the lights around whilst filming to almost animate the scene.
Once finished I took the raw footage in to Final Cut Pro X where I edited the final video and exported it ready for the presentation.
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