The Cafeteria Design Agency "China Journey to the East"

Lately I have been researching in to certain design companies and came a across a local company in the City of Sheffield known as "The Cafeteria". I was drawn to a Exhibition that they heavily contributed towards which has given me an insight of how much I could take my own concepts for a this presentation forward. 

For more work from The Cafeteria click the link below
www.thecafeteria.co.uk

The exhibition was based on Chinese culture which is relevant to my project but I am more interested in the visual theme. They wanted to to create a visual theme which was bright and colourful which appealed to a large audience of both young and old so they thought an illustrative approach to their visual theme was a fitting style which looks fantastic.

The attention to detail has truly paid off, they knew that the opening of the exhibition would be in time for the Chinese New Year which was the Year of the Dragon which certainly influenced the main lead image which has been clearly been influenced by Chinese imagery. From this initial image, I would of thought the whole exhibition would have come from this illustration so that the whole thing would be built up in to one big coherent exhibition. 

The Dragon illustration was created by Jonny Wan and was
 used as the lead image for the Exhibition. The image is well balanced and has been clearly influenced by Chinese culture.

Everything has been designed as one big coherent piece
so nothing looks out of place.

External hanging banner design

External bill board design.
Thinking along the lines of external Marketing, there are may ways
to think about when approaching an event. 

I love these simple designs which act as labels to the
 different areas of the exhibition 

This looks a fun idea to reach out to a wide audience to educate as well as
entertain a younger generation.

Wow, was my first impressions and my next one was I want to have a go! Thinking about designing a whole event would be so much fun and a real challenge. Instead of creating a exhibition I could create a marketing event for Asian cuisine. There's the visual theme to consider for a start, to shout out what the event is about, there is the venue to think about, the external marketing i.e. flyer's, banners, bill boards etc. There is so much potential for this idea to really snow ball into something big.