The discussion about identifying the metaphors within advertisements and art has been the perfect learning curve for me because I am thinking about creating my own advert for another project. It's clever how they manage to get a message across without shouting it in your face.
I particularly liked the Deluxe colour advert because of it's clever link to the 1920/30's prohibition. The theme ran throughout the advert, from the music and clothing, right down to the way they spoke.They cleverly swapped alchoul for their product (paint) and used it as a metaphor to bring colour and joy into life, just like a beer would to a resident living in those dull times.
The advert that I'm going to focus on is another one from the bank TSB. I'm not overly keen on the advert but it has a clever use of metaphor within it, the customer is acting as a long term banking customer and the waiter is acting as a bank. He entices the customer with a nice percentage, or in this case, the cake and swaps it for a smaller one and messes around with the customers decision just before walking off to a brand new customer, offering him the better slice (percentage). They finish it off with a new waiter looking after the long term customer which is a visual representation of the Bank TSB.
The adverts whole objective is to show how TSB look after their own long term customers unlike some banks who are after your money for very little return. You could read into it further and say hoew it's a reflextion of their customer service as well.
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