Adventures In Imagination
By M&S Food
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| Just like in Graphics Design, A clear message |
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| The advert has been lighted up to give a professional look just like in photography. |
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| I like how each small scene has been filled with movement to create interest |
Recently I have been doing a lot of video scripting, story boarding and editing at work on a small low budget level which I has been challenging, but one I have really enjoyed. I have started to take notice of a lot of TV ads in the type of style, the design and how they have been made.
The one that's caught my attention is the new food advert from M&S. Although this isn't related to the Asian theme, It doesn't mean it can't be. I see a short advert a great way of presenting what ever this idea may or could be. I have a camera which can record in HD and I sure I could set achieve a simple idea on a small scale for a short amount of time within the time scale.
Breaking down the M&S advert, you can work out how simple it is. It's just a set of frames with no transitions timed to go along with the music which has been lit up with some thought. But probably the most important aspect is that it tells a story which in case, a new recipe ideas for food.
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