Lurpak Cook's Range - Adventure Awaits

Adventure Awaits

The colour of the sky instantly reminds mew of
the red planet Mars

The CGI effects far out reach my knowledge

However, this moonscape looks like it's been
created using flour and lighting

Everything that the narrator says has been
reinforced with visuals.

I would have to have some kind of product to show at the end
which opens up all sorts of design choices and explorations.

I love this advert, it's great how the team has linked the theme to space exploration with both music and all the visuals. They have created a moon landscape with just flour and the correct lighting and used bright lights through out to replicate the sun. The use of narration has been cleverly used as well, everything the speaker says is reinforced through novelty visuals.

It's this novelty way of thinking which sets a good advert from away from a average one, plus some of these effects could be recreated using a lows budget which is what I would be aiming for. As for some effects, they far out reach my software and knowledge.

The more I observe these adverts, the more I want to create one but, I need to come up with an Asian theme before I even begin to think about the presentation.