Erick Johansson

Set Them Free (Erick Johansson) personal project
Whats not to love about the mans work, his work is stunning. What surprised me about this image is the process that he used, I assumed that all of the effects where created in photoshop but after more investigation I found out that to create the water fall effect he made a container with a picture frame attached on the front and poured water out of it to achieve  the effect. Its this process that really has opened my mind to think out of the box. What also caught my attention was that idea of a picture frame coming to life, it fits perfectly into the idea of escapism, the idea that your tv screen comes to life when playing games, this is most certainly a idea that needs more thought I can see this working for a advert.  

Another great piece from Erick Johansson, I have chosen this  image (electric guitar) because of its's clever use of linking the title to the content of the image. I also like it's simplicity, a simple message is what I need to get across if I was to produce a advert. and time is a issue I have to be able to achieve a quality piece of work within the time scale.

Erick Johannsson (Folkbladet, commissioned for the Folkbladet news paper)
Yet again it's the idea of images coming out of a object (in this case a news paper) that strikes me as a good way forward.