Magazine Article Review

As I have already focused on several different magazines to review, I thought it was time to focus on a specific article in further detail from a magazine I buy regularly called Advanced Photoshop.

This magazine is full of interesting advertisement ideas and styles which are predominately created using Photoshop.

Imagine Publishing Issue 120

The article that I'm focusing on is about making a big impact with your designs. This advertisement campaign was created by Art director Yamen Ibrahim and Creative Director Bassem Sabry for dietary  supplement called Chromax.

The article takes you through their whole design process detailing how they started the project through understanding the product for it's key qualities and selling points to then develop a campaign that delivers the message effectively.

They wanted to make the message instantly recognisable to the everyone so the choice to use utensils was a important factor they wanted to include from the beginning. So much time and care was taken in the development, they would carry out extensive research through sketches, photography, choosing the right stock imagery and deciding on a backgrounds that compliments the main visual which really work in my opinion.

The article details the importance of the composition before taking the time on the more detailed work. They even go into a little detail about the various tools they use on photoshop to give you an understanding of how it can be done yourself which urges myself to have ago.

They say simplicity is the most important thing to consider so you don't over complicate the message which has been a weakness of mine in the past because I have tended to over complicate things.

Overall the article is short but sweet, It manages to take you through the whole concept through a short interview which works well for me because it allows me to dip in and out of reading with a final conclusion. I have one gripe with one of the designs though, why dd they use a spoon as a plate for foods that tend to be eaten more with a fork? I would have rethought this because it seems a little odd to me but overall the advertisement is a well put together piece that is simple but completed at the highest of standards.