Looking into a more serious subject matter for a means of visual communication, I have started to look at the Royal British Legion and their various campaigns that they set up to raise awareness and funds to support veterans of past and present wars.
Like most charities, the Legion uses various ways to raise funds, to help the needed through charity runs and events, raffles and lotteries and even the selling of products and corporate partnerships.
This reminded me of the recent Sainsburys Christmas advert of the truce of 1914 and how the advert was a powerful means of communicating a message which most certainly would have had an impact. I can remember how you could by chocolate from the advert which was sold to raise funds.
Sainsburys Christmas Advert for The Royal Legion
Christmas Truce of 1914
This has given me an idea, what if I was to create a campaign! I could develop the look and branding through posters, leaflets and advertisement using my skills which would also make use of gaining an understanding of printing techniques I have been looking at.
I could tie in illustration and graphics and could even go as far as including my filming techniques. This needs more thought before I set my theme in stone but I have the perfect start and idea which I just have to do, to see the response in next weeks presentation.
What this Led To
After much extensive planning and experimentation in my sketch book I produced a short video with same idea in mind of the Sainsbury's Advert. This video was one of the most emotional and serious things I have ever produced and was a response to the request from my fellow students who asked me to do something completely different. The response from social media and people in person and my personal experience made the decision for me to carry on this idea and do it full justice.
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