Craig Ward "Words Are Pictures"

Craig Ward is a well established graphics designer who pushes the boundaries of typography in new and exciting ways. The title of his website "Words are Pictures" is most certainly the case when you take a loom through his quality body of work.

I love how Craig manages put across a message clearly using what some may consider, unclear type but as you can see it works very well.

This is down to this idea of treating words as pictures to strengthen the message using materials that tie in with the words. I love his inventiveness such as his "Hot 100" type, I don't know for sure but I would imagine that he painted water around the parts he wanted to intact, then simply lit it and photographed it.

It's his simplicity that I admire the most in the look and his ideas, In the Dangerous piece below, he has managed ton see a letter "D" in an explosion and turned it on it's side, so clever yet so simple. I love the detail of the gradual erosion of the neighbouring letters.

Overall, Craig is one of my favourite graphics designers who's work continues to inspire me and no doubt others, his work is both inventive as well as creative which doesn't sacrifice clarity.

Craig Ward
www.wordsarepictures.co.uk