Artist Research Luke Lucas

Piece Created By Luke Lucas
 www.lukelucas.com
Harvesters Beer Logo
(Typography)  Created Unknown but(Most probably in Illustrator)
I love Illustrative and this is a wonderfully simple idea that works well
The type has been created with the word "harvest" in mind and is described with a very sharp type, I like the way he has included simple illustrative objects that contribute to the message ( the scythe and flower) the colours have been chosen carefully as well to give it a sort of rustic look
 

Piece Created By Luke Lucas
www.lukelucas.com
Nike Typography, Commissioned by nike for there new Nike Free 5.0
Created in Illustrator and Photoshop
This piece was to describe the flexibility of the new trainer in the visual language of type
It is very clever how he has made it flow naturally with the type, another simple idea that is brilliant
The lack of colour doesn't make it any less eye catching and I suppose that is because most trainers are mostly white, plus I think that by adding colour would have been distracting

Piece Created By Luke Lucas
www.lukelucas.com
Pop, Popcorn Recipe Book
Created Using paper, clay, plastic people and of course popcorn
He has clearly been inspired by a artist that I have been influenced in the past, Roy Lichtenstein
A well known pop artist and perfect theme for the text and message in this image, when I first looked at the image I was sure that it was created digitally but to my surprise it was all created using mixed media. The text looks like it was created using clay and the graphics around must have been the paper, then the design was placed on top of a pile of popcorn then photographed.

Piece Created By Luke Lucas
www.lukelucas.com
Falls of the Shadow Book Front Cover
Created Unknown
I cannot say how this was definitely created but I can take a guess using my own experience.
I would create this in both photoshop and illustrator, the text would have been created in illustrator and the texture and effects would have been created in photoshop, I would have used layers to build up the image and use effect a like gaussian blur around the line of the shadowed face, the text would have been possible to create in illustrator using gradients. This piece has a theme around light and dark to strengthen the message or the title of the book. I understand why he has used a three dimensional text (so he can show light and shadow in the lettering)

This work is a fantastic example of graphic design, everything on the image is there for a purpose, to strengthen the message the designer is showing, I feel inspired to try an create some experiments of my own, First I need to pick a word related to my project theme ,Like stealth, then I think I will mind map out some possible ideas of how I can play around with the words meaning. A mixed media approach could work well, using digital software to glue it all together. some illustrations could fit in well to, along as they are there for a purpose and not there to make the image look pretty