Stephan Sagmeister

What a find, I'm so happy that some one pointed me to this amazing graphics designer because Stephan's approach feels both fresh and exciting, which has managed to spark my imagination as I write.

www.sagmeisterwalsh.com/work/

Let me start with his website home page, Stephan seems too have a tendency to create his typography for real and in this case, he has used a birds eye view of this studio shows them was being transparent about who they are and what they do as design team, as well as bringing that quirky factor. They do say first impressions count and this is proof. 

Advert for Standard Charted Bank By Stephan Sagmeister

When I said that Stephan and his design company make their graphics for real, I meant that they actually set up type and photograph it in places that tie in with the message, instead of your typical photoshop techniques that are favoured by many designers these days because of time and costs. 

Although there were many still imagery that interested me, the thing that caught my attention was this advert which was created for Standard Charted. 

It's full of moving graphic messages that have been created for real which highlight important key words that are being said in the voice over. Below are some examples of this graphic process to film advertisement.

I like how he uses people to spell this word out. It looks quite a simple process to imitate but when you think about it there has been a lot of thought in to this. The lighting would have to have been just right so that the actors become silhouettes, there the perfectly timed positioning of the actors so they spell out the word a t the right time. There is clearly more than meets the eye with this part of the advert

This image is a perfect example of how far you could take graphics design with film, The thought of making kites in to type seems crazy, but it works. I'm really liking the scope of this process

This part of the advert stood out to me the most for two reasons. The first reason was because of the timing of the narration with each finger revealing the key phrase "Depends on each person", however   the main thing that interested me was how it was visualised. When I look at the phrase, I think of diversity in people, meaning everyone is different. It's clever how they have used someones hand which is diverse in culture. To put it simply, this tells me that this bank is for everyone no matter what culture, religion etc you come from, which intern connects with a much wider audience

I don't really get this last image but, what I do get from it is a warming feeling which leaves me feeling positive about the company.

Wow Stephan's work is a real inspiration of what graphics can be and how film can take type up onto another level. Time may be a issue but I have to use this idea and process of creating type to sit in the real world. It may be time-consuming but I'm sure it will be worth it but the question now is how could this tie into "Write Down Their Stories" , may be a look back in my journal will help?