Monday, 4 May 2015

Artist's Research "Logo Design"

Sean McCabe

Sean McCabe is a type designer who takes a more traditional hand drawn approach to his work. After looking through his work, this image labelled "hello NY" caught my attention. Although I like the hand drawn look of his type, it's the placement of the pen that I notice more.  The pen instantly reminds me of the towering sky scrapers that New York City is famous for, I'm not sure if this was intentional because I would have placed the pen in a more upright position, but non the less it's a clever touch to the piece of graphic art.

What I like about hand drawn type is that personal feel. It's about those imperfections that make it your own, it's about that individual mark which is your signature. I can see this style working quite well in my project because it fits within the era of war. The imagery in the period would have that hand drawn feel to it because of the limited technologies that were available in that time.

Once again though, it's this idea of seeing objects (in this case) or letters in a very different way that is interesting me the most.
www.dribbble.com/seanwes
Peter Vasari

Peter Vasari is a graphics designer who specialises in logo design and branding. Although his work is simplistic in style, the combination of type and illustration to strengthen the message is really quite clever. I like how he sees the word or the product that he is promoting and visualises it in a very different way. 

I particularly like the "Martini House" piece, he's managed to visualise and turn the negative space between two martini glasses in to a house. Although I used the word simplistic, I'd say that the logos have a more modern feel to them, I can see them belonging too top quality products or a classy place to drink (Martini House)

So what could I gain from theses? Well I think the main point to take from this is seeing words in a very different way, it's about thinking out of the box and visualising them, to strengthen the massage that you are communicating.

www.petervasvari.com



Evan Stremke

Although I'm not overly keen in this piece of work, I do admire his ability to turn words into pictures. 
It seems that there are two common themes here to take way from this research which is simplicity and seeing words and objects in different ways. My logo needs to be simple and If I include a illustration, I mustn't over do it. 

As for the other main point (seeing words differently)  I can see further scope with this idea!
www.dribbble.com/evanstremke

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