In this piece of research, I have been looking at various other ways to interpret or include a book. The first out of these is another press advertisement from McDonalds. This image was used as an advertisement promoting reading for young children. They replaced the normal toy with a small children's book.
This is another potential route, I could promote a book within a much bigger idea. This could give me the opportunity go down the packaging route again but I must say will I be really pushing my boundaries?
What's best is the message which is all about how we are quickly tearing down the rain-forests which ties in with the recycle theme. A brilliant piece.
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