Continuing and expanding on my book research, I found another illustrative approach to another press advertisement. This selection is adverts where commissioned by Puffin Books and illustrates how a point in your life can change by the means of a book.
I can totally relate to this because books have changed my life through education, they inspire and ultimately better yourself. Looking back, I can see that my life could have gone off the rails but, education changed me.
looking at it from a design point of view, I love the simplicity of the drawings and how they have used colour to paint a very different path when it travels down the wrong route. The drawing has been drawn by using an isometric grid which acts as a ground which is a process that I'm quite familiar with, I like how they have used this to their advantage with the diction changing book siting along it quite nicely.
The use of narrative is becoming more important the more I look at these kinds of works and I'm sure it's going to play a key role in this project.
Agency: Y&R, Beijing, China
Creative directors: Nils Andersson, Ronnie Wu, Donghai Liu
Creative team: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson, Gao Han, Donghai Liu
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