Four Diverse Book Interpretations

For the next part of this project, we have been tasked to define what a book could actually be. Rather than focusing your typical book, I have picked out four key areas to explore which I believe could be interpreted as books.

British Gas Television Advert

The first of these areas is television advertisement. Companies are using narrative within their advert to communicate a message to sell their products. I choose the British Gas advert for an example because they find a common ground with their viewers (which is families) and tailor a narrative around the problems you can face when running a house and the solution, which is what they are selling. I would also like to add that a good story keeps you interested and will stay in your mind longer which is why I believe narratives in adverts are used more frequently.

Thomson First Choice Advert By Luke Lucas

Moving away from television adverts, my next logical step is press advertisement. Press or web based advertisement shares similar processes as television advertisement. The key difference is that press has to communicate a message in one still image. A narration would be replaced with written words and the video would be replaced with one still image. Apart form theses differences thought, it's the idea of a showing a narrative within the advert that stays the same. You can see how type, the image and the words all tell a story of the relaxing holidays they offer.

Concept Art & illustration by Jonas De Ro

Moving away from words and narrations you are left only with images, which led me to illustrative ways of telling a story. Concept art and illustration is all about narrative, it's about communicating a message successfully without the need of words. Focusing on this piece of concept art by Jonas De Ro, I have been reading into what the image is trying to communicate. It tells me of a story about a mans lonely return to home. The image gives me the impression that the world he once knew has gone. My point being here is that I got all this information from a single image which is why I can see this as a book.

Alice In Wonderland Altered Book by Susan Hoerth

This last piece is an example of how far you can push the definition of a book. To my knowledge from past experience is that and altered book is where you use the contents of the book (literally or theoretically) to change the appearance or strengthen the message or narrative of the book. Yet again it's this idea of using images to strengthen the narrative which interests me. This piece shows me that I can think way out the box to communicate a message in a more sculptural way.

It has been an  interesting start already to the project, I has fears that we where simply focusing on a typical book as a final piece. This has opened my eyes as to what a book could be potentially be and one that has become and exciting prospect for a major final project. I believe my links to the definition of a book lies within the narrative which will surly be the key to what ever I create. 

I think my next step is to use theses four key areas as abase to start my other module and look further into them with research which will be channelled into my presentation in a few weeks.