Sunday, 6 April 2014

My Autoworld Illustration


This image (object) has had a significant impact on my life. I created it to try and convince the company that I work at to let me change my hours so that I could pursue my education without having to give up work. I decided to create a illustrative map for the company. I was stepping into the unknown here because I was a determined to produce it using digital software, a side of illustration that was totally new to me. After working on to over the course of a month, it was ready for print and presentation, I managed to secure a time to show it to the Director of the company. He loved it and accepted my request and one month down the line they offered me a job within the design department.

This image was a first for many things, it was my first digital piece, it was the first professionally published piece as well, it featured in the derbyshire times, chesterfield FC football program, and has been used for many other things as well, a proud achievement.

So how does this define me as a person? I think it reinforces the determination that I have, It shows that I am willing to work hard to get somewhere and I also think that it shows I am willing to take a chance by thinking outside of the box.

So what does it say about the culture that we live in? That is a tricky question with this because its so unique, I have yet to find a illustrative map based on a used car company, what I can say though if I did this for another company they would probably have laughed. Autoworld is a family based company and strive to be a family friendly car company, they always refer the company as a family and family look after there own. So that is one angle of the culture, family.
I believe this image reinforced that message of family to the general public, I just wish if I could somehow prove if it was a success. Another angle would be that we live in a world where we all need a car to get by, and how the car industry is changing to more eco friendly motoring.


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