Marcelo Schultz is a graphic designer and illustrator who
specialises in the art of typography. Being the Co founder DDQ design based in
Curitiba south of Brazil and worked with top brand companies such as Nike and
has become a very successful designer over time. His typography is in his words
"built from scratch" and his love for illustration is clearly shown
in all of his work. He start starts almost every piece using traditional
materials (pencil and paper), from there he scans them in and builds them up
using Photoshop and illustrator. He produces the illusion 3D using non 3D based
software, to achieve this he has built a solid foundation of illustration
skills such as understanding perspective, colour and texture and has gained a
good understanding of digital software programs (The Adobe Suite).
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| Work Done By Marcelo Schultz www.marceloschultz.com |
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| Work Done By Marcelo Schultz www.marceloschultz.com |
I believe he has been part of group of typographers (Craig Ward,
Luke Lucas) that have changed the way we use type. These artists make the words
they are describing become the illustration or at least part of them. The imagination
that he injects into his words enhances the message that he is putting across.
In my opinion he is a great example of how important it is to never loose young
traditional processes completely to digital methods because the marks that we
make on paper are our own personal styles, they are our Identity of a designer.
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| My Illustrative Type influenced By Marcelo Schultz |
I have already touched on illustrative type in one of my recent
projects (Hello) I created this piece (Roll Up Roll Up) using the same process
that he did using pencil, paper and illustrator. I tried to make the word
become the illustration by giving it that carnival feel, I tried to give the
type a rolling feel to emphasises the word roll up, and I found the image a
very enjoyable process. One thing I will say is that I have not done with
developing this process further, In the next coming month I am basing a whole
project around this style of illustrative type and am very much looking forward
to it.
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