This weeks event that I have been focused on is all about Christmas. I was tasked to create a video to promote the company as well as give out a nice Christmas message. We wanted it to tie in and promote the recent Toy Appeal which involves the local public donating presents, which would then be passed on to yen local charities across Derbyshire.
These key words such as "local" and "Toys" fed in to the video concept. We narrowed it down to an idea of Santa collecting toys from around Derbyshire driving an actual present. The story board was designed to shoot around areas which where know to the general public like the Peal Monument, or town hall.
As a result the video has become quite popular currently reaching the number of 612 views on Facebook which is good. Another side to this story is one of the business side of this project. although the objective is to promote the Appeal, It also doubles up as a promotion for the business. I shows a caring side of the company, it shouts out the name, where we are and although it doesn't have any sales material in it, it could well plant Autoworld in the public minds which may benefit the company down the line.
The Autoworld Toy Appeal Video
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